In today’s creator economy, selling digital products is one of the most accessible, scalable, and profitable ways to make money online. And when it comes to launching your digital store, Gumroad is one of the best platforms out there. It’s beginner-friendly, requires no coding, and lets you start selling in minutes.
But here’s the real question: What should you sell on Gumroad?
In this post, we’ll break down 15 of the best-selling digital products you can create and sell on Gumroad — complete with tips on why they work, who they’re for, and how to get started.
Why Gumroad?
Before we dive into the products, here’s why Gumroad is a favorite among indie creators:
- Zero upfront cost — you can start for free and only pay a small fee when you make a sale.
- Simple setup — no tech headaches or website needed.
- Built-in checkout and file delivery — they handle all the logistics.
- Flexible product types — you can sell ebooks, courses, templates, music, and more.
Now, let’s explore the top 15 digital products that are proven to sell on Gumroad.
1. Ebooks
Ebooks are one of the most evergreen digital products. Whether you’re a writer, coach, or niche expert, an ebook lets you share knowledge, build authority, and earn passive income.
Why it works:
Low production cost, high perceived value, and perfect for niche audiences.
Examples:
- “How to Start a Freelance Business”
- “The Ultimate Guide to Plant-Based Nutrition”
- “30-Day Journaling Prompts for Self-Discovery”
Pro tip: Keep it between 30–100 pages and format it beautifully using tools like Canva or Atticus.
2. Notion Templates
Notion has exploded in popularity, and users are hungry for pre-designed templates to boost productivity, organization, and creativity.
Why it works:
Notion users are always looking for shortcuts. Templates solve a real problem fast.
Examples:
- Student planners
- Business CRMs
- Content calendars
- Goal-tracking dashboards
Pro tip: Offer a short tutorial video or PDF explaining how to use the template to increase value.
3. Canva Templates
If your audience is into design, branding, or content creation, Canva templates are a great seller.
Why it works:
Templates save time and help non-designers create beautiful content.
Examples:
- Instagram post templates
- Resume templates
- Pitch decks
- YouTube thumbnails
Pro tip: Bundle 20–50 templates to increase perceived value and price.
4. Digital Planners
Digital planners for apps like GoodNotes or Notability are hot sellers among productivity enthusiasts and students.
Why it works:
They combine organization, aesthetics, and interactivity, and many people buy new ones each year.
Examples:
- Daily, weekly, and monthly planners
- Budget planners
- Fitness trackers
Pro tip: Use clickable tabs and hyperlinked pages for a premium feel.
5. Online Courses
If you’re skilled in something others want to learn, package your knowledge into a mini-course or masterclass.
Why it works:
Courses have high perceived value and can command premium pricing.
Examples:
- “Instagram Marketing for Beginners”
- “How to Edit Videos with DaVinci Resolve”
- “Intro to Freelance Writing”
Pro tip: You can host your videos on Gumroad or link to unlisted YouTube/Vimeo content.
6. Stock Photos & Mockups
Are you a photographer or designer? Sell curated photo packs, mockups, or flat-lay images.
Why it works:
Content creators and businesses always need visual assets.
Examples:
- Lifestyle photo packs
- Product mockups (e.g., mugs, phones, posters)
- Instagram story backgrounds
Pro tip: Offer usage rights (e.g., personal/commercial) and bundle in sets of 10–50 images.
7. Audio Files & Music
If you’re a musician, beat maker, or voice artist, Gumroad is a great platform to sell your sound.
Why it works:
Audio is always in demand for content creators, YouTubers, and podcast editors.
Examples:
- Lo-fi music packs
- Meditation tracks
- Sound effects
- Voiceover samples
Pro tip: Create a preview or sampler track so users can hear before buying.
8. Printable Worksheets
Great for coaches, teachers, therapists, and niche bloggers.
Why it works:
Printables offer quick wins, personal transformation, and educational value.
Examples:
- Goal-setting worksheets
- Mindfulness exercises
- Homeschool resources
- Financial planning checklists
Pro tip: Use simple, clean designs and bundle related worksheets together.
9. Fonts & Handwriting Packs
Designers, calligraphers, and font lovers can package and sell unique fonts or handwriting styles.
Why it works:
Fonts are essential for branding, websites, and creative projects.
Examples:
- Hand-lettered script fonts
- Modern sans serif typefaces
- Brushstroke or comic fonts
Pro tip: Include font licenses and installation instructions.
10. Icons & UI Kits
If you’re a designer or developer, UI assets are gold for startups, dev teams, and app creators.
Why it works:
They save companies time and give a polished look to products.
Examples:
- Icon sets (line, glyph, 3D)
- Web/app UI kits
- Wireframe kits
Pro tip: Bundle multiple formats (SVG, PNG, Figma) and categorize them.
11. Freelancer/Business Tools
If you’ve figured out systems that help you run a freelance or solo business, others will gladly pay for them.
Why it works:
Solopreneurs love anything that saves time, improves workflow, or brings in clients.
Examples:
- Proposal templates
- Invoice spreadsheets
- Cold email scripts
- Social media calendars
Pro tip: Position these as “plug-and-play” solutions with minimal customization needed.
12. Meditation & Affirmation Scripts
Wellness is a booming niche, and digital products like scripts or guided affirmations are low-lift to create and highly valuable.
Why it works:
They offer peace of mind, mental clarity, and self-help in digital form.
Examples:
- Daily affirmation scripts
- Guided meditation recordings
- Sleep scripts for kids
Pro tip: Add background music or calming voiceovers to increase production value.
13. Cheat Sheets & Quick Guides
People love shortcuts. Creating a concise, well-designed cheat sheet or reference guide can be a big hit.
Why it works:
It provides instant value and is easy to consume.
Examples:
- “Instagram Hashtag Guide”
- “Keyboard Shortcuts for Photoshop”
- “SEO Checklist for Bloggers”
Pro tip: Design these to be printer-friendly and phone-viewable.
14. Digital Art or Comics
If you’re an artist or comic creator, you can sell your work in PDF, PNG, or layered PSD formats.
Why it works:
There’s a growing market for indie art, illustrations, and comics, especially in niche fandoms.
Examples:
- Fan art collections
- Digital art series
- Printable coloring books
Pro tip: Include layered files for artists who want to edit or recolor.
15. Licensable AI Prompts & Tools
AI tools like ChatGPT and Midjourney are hot. People are buying prompt bundles, productivity tools, and guides.
Why it works:
It’s cutting-edge and helps others save time or get better AI results.
Examples:
- ChatGPT prompt packs for freelancers
- Midjourney prompt guides
- AI content planning spreadsheets
Pro tip: Keep them updated and include use-case examples or tutorials.
Final Tips for Selling on Gumroad
✅ Make Your Product Look Professional
Even if it’s just a $10 template, presentation matters. Use high-quality thumbnails, engaging product descriptions, and mockups.
✅ Offer Freebies to Grow Your Email List
Offer a free mini-version of your product or a lead magnet to build your customer base.
✅ Upsell and Bundle
Offer product bundles at a discount to increase your average order value. Example: “Buy all 3 templates and save 25%.”
✅ Promote Your Store Consistently
Share your products on Pinterest, Twitter, Instagram, newsletters, blogs, and communities like Reddit or Discord.
Final Thoughts
Selling digital products on Gumroad is one of the most effective ways to generate passive income with minimal overhead. The key is choosing a product that fits your skills, solves a specific problem, and is marketed well.
Whether you’re an artist, writer, coach, or creative side hustler, there’s a digital product on this list you can start selling — even today.
Start small. Test and iterate. The beauty of digital products is that once they’re made, they can sell forever.
Want help brainstorming your own Gumroad product or setting up your store? Just ask, and I’ll help you outline your first digital product in minutes!
Let’s build your digital empire.
Would you like me to turn this into a downloadable PDF guide or help you draft a Gumroad sales page for any of the product types listed?